Alex Cascarano — Sketchin & Co-Founder at Speculative Futures Milan
Design Director (father of two and frustrated gamer) focused on exploring the implications of living and interacting …
A long-winded path. I came out of college with a degree in English Language and got a job in an airline company in Tokyo. Getting bored with the day job quickly, I enrolled in an intensive evening course to become a web designer. Freelanced as a web designer for a bit, only to realize that there was so much more to learn. That's when I decided to study Graphic Design in London.
My day starts after sending off my husband and son. When I have time, I meditate. I’m not into spiritual stuff, but I do believe in the power of visualization, affirmation, and goal setting like athletes do. After that, cycle down to my studio to work till I pick up my son from school. Come home, work a bit more or help with school homework till family dinner time.
Once my son is in bed, the usual conversation with my husband (David Mineyama-Smithson, BRU:D) is “Are you working tonight?” Depending on how busy we are, we work or chill together.
We are both self-employed, and our work doesn’t necessarily stop when we leave the office. We wouldn’t have it in any other way, though. No one is telling us how many annual holidays we should have, and we could spend 2 months in Bali in summer if we wanted to (which we have done before and intend to do it again).
Everywhere. I believe you can find inspiration anywhere. They are like hidden delights waiting to be found. I love turning into the seemingly mundane scenes like a swimming pool, a rope on the beach, and store shutters into playful patterns.
My golden Adidas trainers. They make me feel like I’m as good as gold! You can’t underestimate the power of colours.
Oh, a tough one, as if you are asking a mother to choose her favourite child. But if I must…
ITV Creates Collaboration with Dr Tara Swart
I’m proud of my collaboration with neuroscientist Dr Tara Swart for ITV. I had a vision to create ‘optimum optimism’ by combining art and science. On my collaborator wish list to ITV, I put down psychologist, sociologist, or neuroscientist and as if by magic I was matched with Dr Tara. The project was a dream from start to finish.
In the middle of the global pandemic in 2020, I asked friends in various international locations to send their physical and introspective views. The result is a geometric interpretation of mixed emotions in a form of bilingual motion posters. I thought it was important to visually document how we were experiencing the uncertainty. I was lucky to collaborate with very talented motion designer Chris Sellars-Meadmore to express everyone’s emotions so eloquently with the movement.
I am very lucky to wear many hats: artist, graphic designer, and lecturer. But trying to push creativity in all areas, especially when I’m busy, is challenging. But if I don’t push myself, no one will. So I am my own bitch boss and a cheerleader at the same time.
Create your own luck. Invite your dream projects by visualizing them as self-initiated projects. Show the world your passion and what you are capable of.
Consider getting a mentor or a co-mentor. I asked Dani Molyneux to be my co-mentor because she has been constantly producing great work and makes me feel like I need to up my game. We check in with each other whenever we can or need support. It's been great, and I totally recommend it as a way of being accountable.
Dani and I even co-authored an article ‘Jealous Much | Creative Jealousy and Various Shades of Green’ to tackle the negative feeling, especially on social media, which sometimes feels like the bombardment by everyone else’s beautiful work and achievements.
My NFT Residency Collection ‘When a Visionary Dreams’ with Voice. Inspired by Jonathan Swift’s quote, “Vision is the art of seeing what is invisible to others”, the tender and hypnotic collection aims to create a space — neither for apes nor cats — but for calmness, clarity, and quiet empowerment within.
I decided to do NFT Residency because I didn't know what I was doing when it comes to minting and all. But I’m pretty chuffed that the project has already been featured in NFT Evening and NFT Calendar.