Khoi Vinh — Adobe
Based in Brooklyn, Khoi is the Senior Director of Product Design at Adobe and was previously design director for The …
Curiosity and some luck. I've been a visual learner and explorer since I was a kid. Like for many, Neopets, Xanga, Myspace, and Tumblr were avenues for creative expression. I loved noodling with different layouts and found myself getting lost in customizing my Neopets shop. I never realized there was a career for that kind of playful exploration.
I was lucky to have several mentors early on. From walking me through tiny type details to explaining how to think about design philosophically. From challenging me to play with more color to helping me craft messaging around my work. They’ve supported me the whole way, and continue to do so with much patience and grace.
The day starts with a review of my top priorities (aka look over the scribbles in my notebook).
I'm in a new headspace every day given the cross-functional nature of the designer advocate role—the work spans design, content, consulting, community, and events. During Config (Figma’s marquee conference) season, our team is heads-down, working with speakers on their talks, refining content, and planning community events. Typically, I meet with customers to see where I can help unblock: answering technical Figma questions, consulting on design systems and design operations, and/or helping train various roles on the platform. When I'm not getting into the weeds of Figma, I'm filming a video or preparing for a livestream. On camera-off days, I'm sharing my learnings, creating educational content, relaying user feedback, and hanging with the design community. You can check out a more visual overview of the designer advocate role here.
On office days, I'll catch the bus into San Francisco, where the first leg of my walk across Salesforce Park is always a nice start to the day.
Some days involve a coldbrew matcha. It pairs nicely with some stretches or sweets. At the end of the day, I'll review my notes and prep for the next.
I've ditched my monitors and am just using a laptop riser these days. When I'm not standing, I'm sitting on a funky chair. Spatial variety is nice, so I'll move to different areas throughout the day. I'll also hop from nook to nook when I'm in the office.
I've shoved as many apps as I can into Arc, but left my key players on the dock. My three phone screens get tweaked probably quarterly.
Nearly everyone and everything inspires me. But when I'm in a pinch, I'll go for a walk—to the sandwich shop nearby, or to Mordor. New ideas are brewing by the time I'm back.
Also books and magazines! I could thumb through beautiful print layouts all day. They inspire me to no end. Online, I read Kai Brach and Craig Mod's newsletters; so much thoughtful and fun writing, with endless links to dance through.
For no profound reason, I love this tea bowl and cup set from Neko.Co.Neko. Using it makes me inexplicably happy.
Whenever I think "that thing I did was worth it", community work comes to mind. Making space for others to connect and share stories is rewarding, whether it be at a conference or a local meetup. Schema 2022 in New York was especially memorable. It had been a while since we last hosted an in-person conference, and we knew getting the design system community together would be special. Each speaker worked so hard on their talks—it was truly a pleasure to work through content with them for months and to finally welcome them to the stage.
Part of my role as a designer advocate is to help external teams work through their own design challenges—particularly in moments where they feel stuck (e.g. streamlining processes, facilitating change management, architecting design libraries, etc.). This then becomes a design challenge for us, in turn, as we juggle the collective and unique challenges across our growing community. That balance influences the way we create learning materials, handle support, and, of course, design for designers (and beyond).
Identify great communicators in your life, then dissect what makes them great at their craft. Refine what you share, at what altitude, and when and where you share it. You'll be set apart as a designer in spades. Explaining things plainly and succinctly also makes it easier for others to help you. While this is relevant for any role, effectively selling an evolving future-state (a design) can be super hard. So take notes, keep trying, and enjoy the journey!
Join us for Config on June 26 + 27! If you’re not able to join us in-person, you can join virtually or catch all the talks online later.