What led you into design?
I’ve always been fascinated by the way people express themselves through creativity, culture, fashion, music, architecture, etc. So when I had to choose, Design felt like a natural extension of that passion, it’s where ideas, aesthetics, communication, and technology meet to create something that can truly move people. So I started my career as an Art Director in the ad industry, but eventually I became obsessed with what technology could do to our lives. That curiosity led me into UX design, and later into Product Design, when I moved to Amsterdam to work at a small Dutch start-up.
Today, designing products for billions of people makes me realize how our role as designers is a powerful tool in shaping the future of society. Everything is a product nowadays, and designers are the ones shaping people's relationships with the world, with culture, with consumption, and everything around us. What keeps me here, is the opportunity to work alongside creative minds and to push the boundaries of what technology can create for humanity.
What does a typical day look like?
Honestly, I love to spend my mornings working from a favorite coffee shop nearby. I learned this with a designer friend of mine, and it became almost a morning ritual to me. Since mornings are when I feel most creative, when I do my deepest design and prototyping work before the day gets busy, I love getting some work done surrounded by the energy and the coffeeshop vibes, while sipping a good coffee.
Afternoons are when collaboration kicks in with meetings, jam sessions, sitting side-by-side with engineers and solving problems. I love that energy. It’s chaotic, but in the best way.
And evenings are about closing the loop: I update my colleagues on what we achieved during the day and any key decisions made. On my way home, I sometimes stop by some gallery or a listening bar to decompress and reconnect with people I love.
Tip: I recently started dedicating one day of the week to be my "chill day" (usually the day with fewer meetings), so that's when I allow myself to slow down on work and recharge. It’s had an incredible impact on both my productivity and mental health! :)
What's your workstation setup?
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Where do you go to get inspired?
When it comes to product design, I’m constantly exploring new apps out there and whatever Gen Z is into at the moment. The more benchmarks, the better. I love analyzing how these products approach problem-solving, how they scale their design system, how they use motion design into micro-interactions, how accessible they are, and how simple their task flows feels. I’m kind of an app critic at heart (and a virgo!), so always breaking down what makes something feel effortless or frustrating.
In general, I find a lot of inspiration in architecture, interior design and graphic design. If I weren’t a designer, I’d probably be an architect. I’m fascinated by colors, structures, forms and movements. For me, design inspiration is everywhere, it’s just about staying curious enough to notice what's around us.
What product have you recently seen that made you think this is great design?
I've been really drawn to the design of turntables, speakers, and analog audio equipment. There’s something timeless about how these objects blend engineering, aesthetics, and experience into one.
What pieces of work are you most proud of?
There’s a lot I’m proud of! I’ve had the opportunity to work across five countries and some of the world’s most influential tech companies, each experience shaped how I design and think. Right now, I’m especially proud of the work we’re doing at Instagram with new sharing formats. At Meta, I helped build the GenAI Retexturing Tool for Avatars, making self-expression more personal and customizable in virtual spaces, something I’m really passionate about. It’s been so rewarding to see people’s reactions and creativity using that product. At Apple, I worked on Apple TV and Apple Maps, designing for international markets and ensuring global audiences felt represented. And even during my time at Spotify, I got to help launch a fun podcasting tool, which was amazing to see how users responded.
What design challenges do you face at your company?
When you're designing for billions of users, every design decision has the potential to impact billions of people across different cultures. The most challenging part is the scale of it all! I've been working on 0-1 products for a while, and balancing simplicity and innovation at that scale is never easy, it forces you to think cut through ambiguity and find the right path despite the haziness or uncertainty.
Another challenge is designing for a future that’s constantly shifting. New technologies, new behaviors, new expectations, they all evolve fast. Staying adaptable while holding onto a strong design vision is a constant act of balancing short term and long term wins. But that's also what makes it exciting!
What music do you listen to while designing?
Any advice for ambitious designers?
The first step is developing self-awareness—understanding what kind of designer you are or want to become. This clarity helps you position your skills intentionally within the industry. Every product team values different strengths—whether it’s design strategy, craft, product thinking, or prototyping. Once you know what energizes you, seek out teams that allow you to go deep in that space. A poor team fit is one of the biggest mistakes I see, it can stall your growth and disconnect you from what you’re best at.
When it comes to execution, having a strong point of view and being intentional in your design decisions is essential. Know what you stand for: what you believe a product should feel like, look like, and do for people. Taste matters—refining your sense of aesthetics is part of developing your voice.
Finally, prototyping is your superpower. Don’t just explain ideas—show them. Whether you use SwiftUI, Origami Studio, After Effects, or even Figma, great prototyping helps convey motion, nuance, and grace. It makes your ideas real, persuasive, and impossible to ignore.
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