Will Geddes — The New Company
Swiss-Army Knife Design Director, dog enthusiast, part time DJ, husband and father.
If you think about it, everything that surrounds us is designed. I believe that design helps to improve our environment so when I was young, I was very curious to see how I could contribute to it, that led me to design.
Yoga, breakfast, walk, work at the studio, teaching (some days), and meeting friends or watching a movie after dinner.
I try to stay inspire all the time, finding inspiration all over. From lettering in the streets, books of any kind and record covers, and obviously from calligraphy and art.
I'm still amazed by the Bic Cristal.
My recently released typeface families: Qandus Latin and Sisters plus Ella, the one I'm working in right now.
A great challenge for me is integrating typography and type design in other fields, from technology to crafts.
For any designers :) be curious and get out of the screens, design is about the world you live in.
Yes, Tipo-g, our recently created Type Design School from which we seek to share our knowledge and experience with our students.