Every's Approach
The essence of what inspires and guides the Every team.
Every's Approach
The essence of what inspires and guides the Every team.
Every • values
01
Creativity as a Playground
Every fosters a space where imagination runs free, enabling writers, designers, and builders to create with joy, experimentation, and collaboration. This playful ethos forms the foundation of their work.
Every • values
02
Multidimensional Excellence
The team at Every thrives on curiosity and diverse experiences, blending technology, art, and philosophy to create meaningful work. Depth, thoughtfulness, and a passion for quality are highly valued.
Every • values
03
Forward Momentum
Every focuses on what’s next, pushing boundaries in technology, writing, and design. The work is driven by a shared commitment to staying ahead of trends and creating impact through problem-solving.
Every • values
05
Aligned Autonomy
The team at Every works with independence and confidence, staying connected through shared goals and values. This balance of freedom and collaboration fuels the company’s mission.
Showcase
Browse a diverse collection of our designs and references to see what keeps us inspired.
























Meet The Team
Dive into the inner workings of the Every team, learn what drives us and how we collaborate.







What's the driving purpose behind Every?

We’re a newsletter that covers what’s next in technology. Around that newsletter, we’ve built a couple of other businesses. We have a product studio where we build products to sell to our audience, like Spiral, Sparkle, and Lex. We also have a consulting arm, although the consulting arm isn’t public yet.
Overall, we’re trying to build an institution in business writing and create a space that’s a creative playground for writers, engineers, designers, entrepreneurs, and other creative people where they can write about things and make them.
We see those activities feeding into each other. I think you can write better when you’re also building, and you can build better when you’re writing about it. There’s this interesting tension between being an institution, which feels very serious, and being a playground, which feels light and playful. But I think you create the institution by being a playground, a space where your imagination and creativity can run free alongside others doing the same. If you do that well enough or long enough, you create something that lasts.
What drew you to Every, and why did you decide to join the company?

I think there’s a certain quality to the work and content that Every puts out. It started with writing and is now expanding into products and consulting. It’s not overly congratulatory, it’s more about the love of the game than anything else.
A good example of this is when Dan and I were on a call with some investors. Someone asked us, “How does this 10X?” Because, of course, that’s what investors ask. Dan had a great response, which I totally agree with: “We don’t care.”
We don’t care. And that really encapsulates the feeling here, everyone is doing this because they love it and want to make great stuff.

It’s definitely the people and their quality of thinking. For me, one of the most important things is that we’re actually forward-thinking. I’m just annoyed by how many people seem stuck living three years ago, two years ago, or even one year ago. Even people who think they’re cutting-edge often aren’t.
So for me, it was like, if I’m going to innovate and build things, this is the place. These people know, they understand, and they genuinely want to push boundaries. It’s a group of very smart, brilliant people with interesting, multidimensional perspectives. They’re not one-dimensional, everyone here seems to have a philosophy, an interest in music or art, or even a completely different previous life. Most of them did something else before this and decided, “I don’t like that way of doing things. This is the way.”
There’s this synergistic energy, this shared understanding that we’re all aligned. We’re not just trying things out, we agree on a direction. That’s very appealing to me. You have the autonomy to play, to build things, and you get support and inspiration from the group.

What I love about Every’s writing is that it’s treated like a product. Everywhere else, when you write for a tech company, it’s always secondary to the product. But here, the writing is the product. From idea to execution, it’s given the same amount of care and attention. It’s pushed just as much as any other aspect, which is really great.
You can actually grow both personally and professionally here as an individual. It might sound a bit floofy, but it’s true.



What’s currently happening design-wise at Every?

We’re starting to do more product work. That means figuring out how to extend the Every brand into the UX and touchpoints our users experience. For me, it’s a bit of a jump because I come from a more traditional graphic design background. But now, with this team everyone being so multidisciplinary we’re all starting to wear different hats, and I’ve been learning a lot about product design.
I think it helps that I come from the graphic side because the way we approach design is not super rigid. We approach it with the same ethos of experimentation, focusing more on what feels delightful, sophisticated, and interesting rather than starting with plain rectangles.
In terms of general design and aesthetics, it’s something we’re still defining every day. Over the past year, we’ve started to solidify a few things that make it feel like we have a more cohesive look and feel. But it’s still an ongoing process, and we need to keep refining it to ensure it permeates everything that comes out of our little universe.
How do you decide what to work on and determine where to focus your efforts?

One of the big challenges overall is keeping both sides of the business writing and products moving in the same direction. We tend to focus on things that feel exciting to us, but with the constraint that they need to align with what we’re already doing.
That said, one of the great things about this place is that the foundation of the business is writing, and we’ve always written about things we genuinely enjoy. Our work often comes directly from our explorations and personalities. The people who gravitate toward being part of this team tend to like a lot of the same things and have similar ways of thinking. That alignment extends to our readers, too. So if we’re into something, there’s a good chance though not always that our readers will be into it as well.
This shared mindset makes the constraints feel less limiting than they might seem. We also have a process we follow every quarter called Think Week, where we step back from the day-to-day and reflect. During that time, we don’t publish new material, instead, we focus on planning and letting our minds wander.
These moments are great for honing in on what we should focus on for the upcoming quarter, evaluating what worked or didn’t work in the previous one, and setting priorities.
What’s it like being a remote company navigating different time zones?

I think over time, we’ve developed processes that work well for us. For example, I have a specific day each week when I publish a piece, and we’ve come to work so closely together that I know when Kate will edit it, and she knows when I’ll be available to respond. It’s about staying connected, and that connection builds over time.
When it comes to meetings, we actually don’t have that many, and those we do have are scheduled to be convenient for everyone. It’s really about being in sync. Even though we’re not in the same time zone, we’ve learned each other’s rhythms.

I think the other important thing is that we’re a group of curious explorers. Sometimes we collaborate to execute on something together, but more often than not, we’re each doing our own thing and just getting it done. There’s a certain confidence within this group and with anyone we work with that people can manage themselves well and produce great work.

One thing I think is really nice is that we have one meeting a week where we share our status—red, yellow, or green. It’s a way for everyone to check in and understand what’s going on with each other. For example, if someone is responding in a certain way, we know they might be busy or feeling great, and it creates a sense of human connection.



What tools does the team rely on?

Everything happens in Discord, we don’t use Slack. We’re all just chatting there throughout the day. At this point, we have way too many channels to count, but it just shows we’re keeping busy. We also don’t have a super specific stack besides Notion, where we document everything.
What types of people do you think thrive at Every?

Generally, if you read Every, you’ll do well, because it speaks to the type of person who connects with what we’re doing.
I think a word that’s come up a lot, and it’s super accurate, is “multi-dimensional.” Everyone here typically has a main thing they focus on, but they’ve also lived different lives or have a wide range of interests.
For example, Kieran is incubating a product with us, but he used to be a pastry chef. Brandon runs the studio and consulting arm, but he studied architecture. People here tend to be very curious, thoughtful, and passionate about the quality of their work.
What's the project that has you excited right now?

I recently started writing my own column with Every and so I'm excited about the next piece. The best part is the journey, like you think you have an idea and then you start writing about it and it changes completely as you write about it. So I'm excited to see what the final form of it is going to be.

I hate email, and we’re working on a product that channels our intense dislike of it into something beautiful. We know a lot of people share this feeling, and we believe there’s potential to create something truly great out of email if it’s done right. We’re getting very close to onboarding some beta users, and it’s really exciting.
This is the project I started with, and we kept asking ourselves, “Why doesn’t Google do this?” or “Why hasn’t this been done before?” Companies like Google, Apple, and Notion are making changes to email, and they’re doing interesting things. But our take is just so different—it’s the Every take.
That’s what excites me, the chance to create something that reflects how we think email should be. It’s our vision, our approach, and that’s what makes it special.

I'm excited about our new landing page for our email product. As you scroll, there will be different animations happening on screen like emails representing the dread of email being trapped inside an envelope.
We have a line that says, “We all dread email. It’s an endless to-do list written by everyone else, all at once.” The idea is that we trap all those overwhelming emails inside a magic envelope, and what comes out on the other side is something better, a story.
The story is a summary of the product’s philosophy and what we’re trying to achieve. I won’t go into all the details, but it’s essentially about how email traps you in a chaotic world. Inside all that chaos, though, there’s a story—something valuable and our product aims to bring that story out in a clearer, more meaningful way, giving you a better understanding of your inbox.







How many product ideas are you currently working on in total?

We currently have four products in active development: Lex, Spiral, Sparkle and Cora.
Cora is Kieran’s project, and in addition to these products, we have three Entrepreneurs-in-Residence (EIRs) who are actively exploring what they want to build next. These EIRs are experimenting daily, building products, sharing them with the group, getting feedback, and trying to figure out what’s a good fit for both them and our audience—something that truly needs to exist in the world.
How do you approach launching different products and planning their go-to-market strategies?

For Lex, we did a great job building a waitlist. With Spiral and Sparkle, we just went for it and shared them with our audience. At the time, we didn’t have a lot of experience formally launching products through the studio, so we were curious to see what our baseline would be if we simply launched a product.
It worked extremely well. I think that’s the power of our audience, people know that if Every builds something, it’s going to be high-quality and special. Every doesn’t release anything we’re not proud of or that doesn’t work for us as a team, and I think people understand that.
For those launches, we used Product Hunt and announced them through our various channels, and they quickly reached thousands of users.
With Cora, we’re taking a different approach. This time, we’re planning to focus on a much longer waitlist, with more emphasis on nailing product-market fit before a public release. The hope is that it might be similar to Superhuman, where we never actually move past the waitlist. It could just always exist in that form for years because the product is that good.
Where do you envision Every heading over the next five years?

At the core of what we’re doing is this unfolding process where new technologies emerge, new businesses are built, and those technologies change how we see the world and ourselves. I see Every as a place to explore that, to talk about what comes next.
That interplay between technology and people is a core driver of what’s ahead. A great way to explore that is by building things, but it’s also important to tell stories about it—to write, make videos, podcasts, or whatever else. My hope is that we do a lot more of that with even more talented people.
That said, I don’t envision us becoming a massive company with thousands or tens of thousands of people. I like the idea of a really solid core team, a group of people who know each other well, are super talented, and keep things tight-knit. But ultimately, my hope is just more of the same. More exploration, more creativity, and more impact.
Workspaces
Take a peek into Every’s New York office and the workspaces of our remote team.












Curated
































































































Perks and Benefits
Read about how various perks and benefits have impacted the lives of our team.
Positive Vibes
We begin each week checking on each other and our feelings, we do group gratitude sessions, and overall try to run a calm company where we don’t have emergencies.
Lucas![]()
Less is More
We are a tiny team with small resources, but sometimes it feels like that’s our superpower. With less red tape, fewer approvals, and minimal bottlenecks, we get to move fast and swing big. Our strength lies in having the most talented coworkers, all equally passionate about executing our ideas.
Lucas![]()
Openness
It’s a safe space to agree, disagree, or simply admit that you don’t know yet.
Rhea![]()
Flexible Everything
We're here to do great work on our own time.
Brandon![]()
Creative Playground
If we come up with an idea worth pursuing, there’s plenty of support to make it happen.
Brandon![]()
Flexible Working Hours
Having the flexibility to shift some of my hours allows me to be present for my small children while still completing all of my work.
Kate![]()
Working From Home
Being able to work from home lets me spend time with my youngest child, who is 1 1/2 years old, during the day.
Kate![]()
Think Week
At the end of each quarter, we take a Think Week to reflect on the previous quarter and plan for the next. During this week, we pause publishing new content and have unstructured time to expand our minds in whatever way we choose working on a long-gestating project, taking a walk, visiting an art exhibit, reading, and more. I’ve found this time to be genuinely freeing, helping me think beyond my day-to-day responsibilities.
Kate![]()